Comments on: Building Customer Loyalty: Do you have what it takes?

By: Jodi

Jodi — Tue, 01 Feb 2011 20:11:00 +0000

Hi Ann – loved your blog as it truly supports basic customer service. 68% of clients/customers will do business elsewhere due to a perceived indifference. Without customer loyalty, the odds are you risk losing repeat business and referrals you would normally have just be keepoing in touch on a regular basis. I am so pleased that more and more businesses are truly concerned about retaining their existing customers, taking action and see the true value in doing so.

By: Ann Evanston

Ann Evanston — Tue, 01 Feb 2011 14:17:00 +0000

It is great to see that you have created a follow up system for customers Chris- awesome!

By: chris arcucci

chris arcucci — Tue, 01 Feb 2011 07:12:00 +0000

Ann,
Staying in touch with my clients is ESSENTIAL to my success as a massage therapist and yoga teacher.
My favorite ways to connect with current clients and reconnect with clients i have not seen in a while (in order):
1. Phone call check in
2. Thoughtful gift
3. Hand written card
4. Text message to encourage them to breathe or smile
5. Personal Email
I am genuinely interested in my clients lives and it is amazing how often they say, “I have been meaning to call you…….”
Blessings,
chris arcucci
http://www.MindfulLivingArts.com

By: Renata

Renata — Tue, 01 Feb 2011 06:39:00 +0000

To create a loyal customer, you need to find a way to differentiate yourself so they’ll remember you. Your points above are perfect examples of that. I have an online store and we create loyal customers by adding personal touches to each order – a personalized thank you note and 2 small surprises in each order (I can’t tell you what they are – or it wouldn’t be a surprise!). We want our customers to open their orders and think we care about them (and we do!).

Renata
http://www.OneSmallStep.com
Can we save our planet during lunchtime?

By: Jennifer Duchene

Jennifer Duchene — Tue, 01 Feb 2011 05:27:00 +0000

Worth staying in touch and being there for your clients and potential clients because that is what we all value, as business owners, consumers, friends and as people. Its the relationship that counts.

Jennifer Duchene
Home Makeover Mixtress blending lifestyle and laughter
http://LYShome.com

By: Mandy

Mandy — Fri, 21 Jan 2011 14:03:00 +0000

Excellent BLOG, Ann
Thak you!
Mandy

By: Anonymous

Anonymous — Wed, 05 Jan 2011 16:03:00 +0000

Ann this is succinctly and smartly written – loyalty is a subject that gets less attention than is deserved.

By: Vicki

Vicki — Tue, 04 Jan 2011 16:53:00 +0000

I have been blessed with many loyal customers (students) over the years and I think your suggestions are right on “Target” I might amend #3 to say “never compromise your integrity, AND always be willing to create win/win” because for me creating a reciprocity of give and a fundamental part of how I see integrity…

By: Gotwave

Gotwave — Tue, 04 Jan 2011 15:08:00 +0000

Love this. Also care more about the person than the business.

By: Deb Dutcher

Deb Dutcher — Tue, 04 Jan 2011 07:36:00 +0000

Hi Anne,

These are great suggestions. My ad to this list is always be super-honest about what your products can and cannot do. Do not make promises you cannot keep. Live by your word.