I frequently hold “Tweetchat live” where I pick a topic and people can come into the chat room and ask questions and learn. This week we planned a great Facebook chat, and technology got in our way (I couldn’t tweet as myself, boy was I having an identity crises!) So we moved the live Q&A over to my Facebook biz page. I summarized the conversation for you. I think there are some great tips here!

Laurie Schwarz HurleyI see to the left on this page all the links for YT, Blog, Reviews, Web Address – how does one add those to a business page? Warrior-Preneur: edit page, apps, there is all kinds of good stuff there and they are SAFE to use!

Rita Brennan Freay How many times a day do you recommend posting to your Biz page? All call to action or mixture? Robbie Schlosser ‎3 EBM’s/day means 10 posts/day, right? Yvonne Elm Hall Is there a specific day time that is better for those three posts, and do you post them all at once or better to spread them out? Warrior-Preneur: 3 times a day for EBM, blogs, press events are extras. I believe in a global economy-do you? If so, if true then no post anytime. Fri-Say-Sun are DEAD on FB. 40% fewer people log in on the weekends. Robbie,  hopefully on face book you are getting enough comments and likes to engage people on your page. That’s the trick over here right?


Warrior-Preneur: Did you know that you can now EDIT a comment after you posted it? If you have ever submitted your comment (hit enter, and then seen the misspelling, you can now fix it without deleting it! If you type something and then post it- hit the ‘x’ by the post to “fix” it. Also  you can still add a second paragraph…shift+enter allows you to…

Warrior-Preneur Sometimes I find that people are challenged with getting people to comment and like what’s on their page. Know that it gets better when you get to about 400 likes. But also keep in mind “calls to action”. Too often people post “statements of fact” and often people read those and think, but aren’t CALLED to respond. Sales strategy 101 says you have to tell people what you want them to do, or they don’t do it. A simple one is “I’d love your thoughts!” or any version like that. Also, remember to show up with a personality! People engage personality!

Robbie Schlosser- When posting from a FB business page, do you recommend a signature always, sometimes or never? How about @tag your name? Warrior-Preneur MMS allows a signature and it’s ok at times for sure. especially an url- like that-tagging your name seems a bit self serving, it is your page after-all, so not sure why you’d want to do that.


Warrior-Preneur oh, here is another little crazy thing- “suggest to friends” no longer works with the new pages. So I recommend you post your page link to your profile several times a week with an ENGAGING or curious reason people should come join. For example, I only post “Feisty Ann” video to my page, not my profile, so people come to like it, to watch and comment. You can also now PM them to join your page. Just be careful of your approach-too sales-y won’t work.

Kemya Scott- Hi Ann, @MissKemya here. I’m a newbie to fb and haven’t set up a biz fan page yet. Recommendations on driving traffic to a biz page when you’re a startup? I was thinking of holding off on creating a biz page until I generate more fb friends/clients. Thoughts? Warrior-Preneur: Hi Kemya! I am about quality over quantity, always. There are ways to “get numbers”, but are they responsive? Typically not. So waiting is never bad. It’s more about knowing what you will post 3 times a day, so build content now. Also did you see my blog post about this topic? Here is the article if someone reads this post: 9 Tips to grow your page


Warrior-Preneur: LOVE the new POLL feature- wowzee as a strategy to capture proprietary data for a blog or client info? WOW!

Warrior-Preneur: Did u know that you can get notifications for your page on Facebook like you do for your profile (where the world is in the header)? click on the “use facebook as {YOUR BIZ NAME}” on the right of your page, the notifications switch over to your page from your profile- it’s how I am paying attention to this chat!


Warrior-Preneur: one last tip- you can now tag in a comment, but be careful! If the person is ALREADY in the stream they are getting notifications!

I would love for you  to join us for future chats! I post when they are coming and the topic in advance on my Facebook page and on twitter! What would you like me to discuss in a live chat?

 

Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”