Most of us know WHAT marketing is; ads, direct contact, speaking, social media, blogging, referrals, networking…
Maybe the more important question is HOW.
There are some VERY complicated answers to this question, for sure. Fortunately, I have a simple way of thinking about it, that I teach my clients and you want to be sure that you think along these lines as you develop your plan, write, and speak.
Everything you develop should help you achieve at least ONE of the three goals above. Ask:
1-Does this tell a story so they know, like, and trust me? (like in your bio?)
2-Does this help them trust my ability to get the desired result? (like in a credibility blog?)
3-Will this show them that I understand THEM, their pain, their goals…in their words? (like on sales and landing pages?)
Think about this. Challenge yourself with each thing you create….what is my goal with this piece? Is it VULNERABILITY< >CREDIBILITY< >TRIBE?
See, marketing is about telling people over and over and over….while connecting and converting them into buyers through a message!
