Self-worth is so important for running a successful business. It’s crucial to be able to have confidence in what you think and feel, even if somebody else differs in their opinion or mindset.

I recently had an experience that really hit home about how critical this is. In a conversation with a friend’s girlfriend we had a clear difference of opinion. She so wanted me to agree with her. When I didn’t agree, she tried to convince me. When I still didn’t, she started to cry.

At that point I put my hand on her arm and decided to end the conversation. She could not stop crying and told me she thought I was mean for disagreeing.

To be successful in a business, you must know your mind, and have confidence in it, even when others disagree. If you constantly think others are mean when they disagree, it will be al long hard road.

[Tweet ” One of the things I work with clients in building their self-worth is
understanding the concept of stepping into “educo”.”]

This is about really taking what you have learned, and tapping into your self-worth and knowledge, and making it yours. It means that you can confidently move forward knowing that what you have to offer the world is special. You don’t need somebody else to agree to know that’s true.

Are you able to surround yourself with others that think differently than you, to allow them to have their own viewpoint, and still have confidence in yourself? Are you able to own how you think and feel without everybody agreeing?

This is why “Vision of Self” is the first and most important frame of a Bad-Assery business, and so critical that I work with clients to have the strength to step up and out.