Last week I shared the importance of involvement to get commitment. Let’s look at being an entrepreneur and wanting success in our business. The same holds true. Without involvement, there is absolutely NO commitment. The means you have to be willing to look at SELF first.
Where is it you need to be MORE involved to have a sense of greater personal commitment to your success?
Here is a checklist of places you could think about. As you read them, answer “YES” out loud when you know you need to be more personally committed:
1. Doing regular marketing on your website.
2. Marketing in person, and online regularly.
3. Participating in webinars, radio and opportunities to be interviewed.
4. Developing your give-a-way and developing a strategy for people to get it.
5. Planning your annual sales calendar.
6. Writing copy.
7. Developing your “top of mind” automation so it saves you time.
8. Engaging potential customers to your brand.
9. Developing materials that increase perceived value of our product or program.
10. Making sure the customers you have are WOWed from the moment they buy.
OK, I could go on. You personally can add to this list. More importantly: How many did you say: “YES, I need to be more personally committed to that action?”
In the post last week, I said it’s hard to live a healthy lifestyle without being involved in eating healthy. And if you eat healthy, you are committed. The same holds true in your business. You have to be involved in the things that make it successful for you. If you are only involved sometimes or “when you feel like it” it just doesn’t work.
Here is another question to think about: Do you want greater commitment from those you WANT to buy from you? (I am talking prospects here, not current customers, although the same does apply to current customers.)
I would hope the answer is a resounding: “YES ANN! Of course I do!”
Well, guess what? Unless you are more involved, they cannot feel the desire to commit. Many of the things I mentioned above are places we need to be involved to get their commitment.
Are you involved in what it takes to grow it? To keep new people seeing it? Sharing it? Buying it?
