Meet Ann

Ann believes in strategy. Strategy that can be replicated for success. For two years she quietly tested her strategy and it has achieved great results. See as a small business owner, being online is about creating:

1. Visibility;
2. Recommendations and referrals;
3. Stronger ORGANIC search engine presence;
4. Opportunity to establish yourself as the true expert you are;
5. Increased interviews, blog posts and publicity that comes to you;
6. Raving fans (not just facebook fans on your page, REAL fans) and customers.

Results? Ann Evanston, MA is a social psychologist who has taken her networking strategies and tactics and applied them in person and online with great success. Over the first year using her social media marketing system she has received a book series deal (first released April 2009), 14 speaking engagements, and over $50,000 in closed business through social networking. She is ranked #2 of top influencers in the SF bay area on Twitter and has over one million Google-able hits. In addition, she has been interviewed for the American Management Associations podcast on using Twitter and countless other radio shows and teleseminars. All due to social media. Her success comes from understanding the social psychology of networking online, a point many people miss.

Ann Evanston, MA is available to speak at your conference, professional group, or Meet-Up. She also does webinars, teleconferences and radio interviews!

A few of Ann’s popular topics for seminars and keynotes:

• Attitude Means Everything! Seeing the Power of Attitude, Even in Tough Times
• Twitterology: Growing an opt-in list faster than ever before!
• The Power of Focus: Why Distractions are the Cause of Ineffective Time Management
• Blogology for Better Business! What you might not be doing to Increase Traffic!
• Life is a Beach Ball Not a Beach! Creating Life Balance in Today’s Busy World
• Social Networking to GROW Your Business
• Eliminate Burnout! Control the Flow of Stress
• Salesology on Social Media without being a “Slimy Sales Person!”
• Strategic Leadership – Create the Charisma to Draw People in and Get the Results You Want- NOW!
• T3: Twitterology, Technology and Advancing a Targeted List
• Facebookology: The Social Psychology of Marketing on Facebook
• Intellectual Capital: A Strategy for Service Providers to Generate more Revenue with Social Media

Ann has created and turned concepts into successful start-ups for years. She started in college when she decided to design, develop, brand and successfully implement her own sorority (which is still running on campus 20+ years later, called Zeta Pi), to creating a non-profit organization for homeless pregnant and/or parenting teens, which is now nationally modeled. She started her seminar company in 1998, and developed a international presence as a speaker to large corporations. In 2004, Ann decided to radically change her focus and developed her same programs for entrepreneurs and small business owners.

Her ability to reinvent herself is the true entrepreneurial spirit!

Zena is a nickname given to me, it is not spelled with an “X” (secondly because of trademark issues!) but mostly because I am all Warrior and very little princess! Years ago when teaching public seminars a colleague said: “you sure don’t let them complain do you Zena!”, and it stuck! I am one to whip out the sword when people want to be the victim! Your life is yours – no one else’s. Your business success or failure is yours. No one else’s. Nobody controls that destiny but you, so stop blaming it on others!

This nickname and my passion for Warriors in Leadership lead to the branding you see here today.

I remember when I realized that being strong, smart and sexy was NOT a bad thing. Growing up as girls we are often taught we cannot be all three. Choosing that I can has freed me from stereotypes and conditions as a woman!

I am a rebel, never dreaming of the white wedding, or the white picket fence for that matter! But I have also always been VERY strategic and visionary. Combined with my natural ability to read people (intuition) my ability to help my clients see in them what others “need” to see is a powerful one-two combination.

I take great pride in my customized process, making sure everyone feels I am speaking to them!

“The Masterful Business Trainer with a Sword”

Ann Evanston trains people worldwide techniques of the warrior. She is part educator with a Masters in Psychology/Training and part Zena the Warrior with a sword and very little princess! She has over 20 years of speaking and consulting with extensive training development of new leaders from corporate America. She is a master in web 2.0 or social networking arena. She is a master at reinvention: from her own sorority to a non-profit for homeless pregnant teens while in college, to speaker to large corporations to now new programs for entrepreneurs and small business owners. The Lady with the Sword and after talking with Ann you forget sometimes and call her Zena!