If you want to build a rewarding sales strategy from the stage and actually sell your product immediately (not make a “strategy session” offer and sell them later) energetically there are some things you must do. I’m a big believer in the transfer of energy and that people read energy everywhere whether they’re conscious of it or not! So where when you want to speak to sell where must you consider your energy?
1-Think about your energy related to the service you sell. Do you feel good about the price point? Do you feel confident that you offer value for the price that you are sharing? Would you buy what you sell from someone else at the price point you offer?
If you are willing to confidently and energetically own your price point then when you speak that energy is transferred. If you are uncomfortable, afraid that people won’t but at that price point, or lack confidence in your service, they FEEL it.
2-Think about your energy when someone else is on stage and selling their product or service. Do you energetically shut down? Do you get angry or frustrated that they are trying to sell you something? Do you go so far as to leave the room when they’re selling?
It’s important to realize that if you shut down when someone else is selling that that means you don’t like sales from the stage. And at the same time you’re trying to learn how to have a rewarding sales strategy from the stage? That is an energetic contradiction. Choosing to buy from someone who sells from the stage is just that, a choice. So if you are choosing no that is perfectly okay. It is more important to realize that this is an opportunity for you to learn. How does the person transfer to their offer? Energetically, what are they like? How are they making their offer special so people are interested? How are they closing it? Take advantage of the opportunity to learn!
3-Think about your energy when you transition onstage to your offer. Does it shift? Do you take a deep breath or even sigh? Are you using the language that shows that you are not comfortable with making your offer from the stage?
This is the one place when I coach clients and watch them on stage that I see a transfer and energy over and over. The first two points are critical to shifting. If you don’t feel good about your price point your energy will shift and if you shut down when others are selling to you as an audience member you will your energy will shut down here as well.