If Marketing is Good, Sales are Great

Written by Ann Evanston. Posted in Business Strategy

money in handMarketing is about building credibility, vulnerability, and your tribe as I have said in previous articles I have written. I’m sure you’ve heard me say this many times! If that is marketing, then sales this is truly the test.

Napoleon Hill, author of “Think and Grow Rich”, would actually argue that the accumulation of money;  i.e. sales, is actually the litmus test that you have organized your knowledge in such a way that people understand the monetized value of it.

Sales is the ultimate test that they want what you have to offer. It is the test that demonstrates you are clear:

  • About whom you serve,
  • What problem you solve for them,
  • What logical way you solve those problems,
  • What you charge for doing it, and the difference between the actual and perceived value,
  • Owning this knowledge and being able to clearly and concisely share it with others is a struggle for most creative and intuitive entrepreneurs. I totally get it. It was for me. That is why my MasterMind is all about helping you make it happen.

Ask yourself:

  • Do I have a clear organized plan about the service I sell?
  • Am I clear as to who I serve with that clearly defined service?
  • Have I clearly defined the problems I help them solve, in their language, so they recognize they need this service?
  • Have I created the compelling language that makes them interested in the
    offer?
  • And am I willing to ask for the price that I have set?

These questions are critical to moving from marketing to sales. Without knowing and owning the answers to them you will probably be well-known, very inspiring, and sell very little. Which is great, but you deserve to earn!

Blogging is a GREAT Marketing Strategy

Written by Ann Evanston. Posted in Business Strategy, Influence Factor

Blog!Blogging…some immediately say UGH! Interestingly I have been teaching blogging as the primary online marketing tool since 2006….and ALL the top online marketing experts say it is the BEST strategy to focus on. Last week I shared that marketing is important, well blogging is a GREAT marketing strategy!

 Here is the deal…I am saying it again: this is the TOP social media marketing strategy as well as organic search engine strategy (other than YouTube videos!)

I always say: “If you do one thing, BLOG!” Why?

Blogging:

  • builds content
  • improves your ability to be more compelling
  • organically drives traffic
  • feeds to your social media
  • is the #1 traffic driver to your website
  • helps you write a book or a program (in baby steps)
  • can be repurposed for social media marketing
  • can be reused for social media marketing or even in your automated list building strategy
  • and more!

So what are some important guidelines to really make blogging work?

  1. Be short and sweet. 250-500 words maximum. If it gets long turn it into a series.
  2. Focus on education based blogs (what I call credibility blogs) AND vulnerability (storytelling blogs.)
  3. Remember your basic rules for writing: compelling title, opening paragraph that helps the reader understand they are in the right place, closing paragraph in summary.
  4. Post blogs at least 2 times a week (once a week or less will not drive traffic)
  5. Write ahead and schedule blogs, this creates less stress!
  6. Think about what you sell and write blogs about that! If you are truly an expert, you always have some little thing to say (250 words isn’t much!)

In my “30 Days to Content Creation” program, I show you how to create more content for blogging (and other marketing goals…it all fits together). Trust me it’s in you…we just need to draw it out!

Do You Know Your Marketing Goal?

Written by Ann Evanston. Posted in Business Strategy

Most of us know WHAT marketing is; ads, direct contact, speaking, social media, blogging, referrals, networking…

Maybe the more important question is HOW.

There are some VERY complicated answers to this question, for sure. Fortunately, I have a simple way of thinking about it, that I teach my clients and you want to be sure that you think along these lines as you develop your plan, write, and speak.
Goal of your marketing
Everything you develop should help you achieve at least ONE of the three goals above. Ask:
1-Does this tell a story so they know, like, and trust me? (like in your bio?)
2-Does this help them trust my ability to get the desired result? (like in a credibility blog?)
3-Will this show them that I understand THEM, their pain, their goals…in their words? (like on sales and landing pages?)

Think about this. Challenge yourself with each thing you create….what is my goal with this piece? Is it VULNERABILITY< >CREDIBILITY< >TRIBE?

See, marketing is about telling people over and over and over….while connecting and converting them into buyers through a message!

Be Social

Testimonials

I wanted to tell you how The Influence Factor has help me grow as a person. As I first started reading I was like “oh lord I have to write something.” But as I continued to read I started to respect the exercises in the book. They make you dig deep within yourself and be honest with who you really are. Scary at first but very necessary. On page 42, where Ann shares how to “Own Your Self Worth” was a deep chapter for me. It posed a few questions which I wasn’t sure I was ready to answer: 1. Control do you have it in your life? At the time I could honestly say no I really didn’t. If you ask me now I can say yes in a healthy way at that. 2. Commitment: Are you committed to the things you value and believe in? I thought so but as I continued to soul search I realized I was more committed to everyone else then to myself. That has since changed. 3.Challenge: Are you willing to take risks and try new things? This question here is a work in progress. I am still working on it one day at a time. Thanks Ann, for your book. Everyone should read it! Love, Haneef Jordan, http://www.facebook.com/touchmycloset
Haneef Jordan, Touch My Closet