Rewarding Sales Strategy from the Stage: Why energy matters

Written by Ann Evanston. Posted in Speaking Strategy

5 Mistakes When Speaking to Sell, speaking as a marketing strategy, rewarding sales strategy from the stageIf you want to build a rewarding sales strategy from the stage and actually sell your product immediately (not make a “strategy session” offer and sell them later) energetically there are some things you must do. I’m a big believer in the transfer of energy and that people read energy everywhere whether they’re conscious of it or not! So where when you want to speak to sell where must you consider your energy?

1-Think about your energy related to the service you sell. Do you feel good about the price point? Do you feel confident that you offer value for the price that you are sharing? Would you buy what you sell from someone else at the price point you offer?

If you are willing to confidently and energetically own your price point then when you speak that energy is transferred.  If you are uncomfortable, afraid that people won’t but at that price point, or lack confidence in your service, they FEEL it.

2-Think about your energy when someone else is on stage and selling their product or service. Do you energetically shut down? Do you get angry or frustrated that they are trying to sell you something? Do you go so far as to leave the room when they’re selling?

It’s important to realize that if you shut down when someone else is selling that that means you don’t like sales from the stage. And at the same time you’re trying to learn how to have a rewarding sales strategy from the stage? That is an energetic contradiction. Choosing to buy from someone who sells from the stage is just that, a choice. So if you are choosing no that is perfectly okay. It is more important to realize that this is an opportunity for you to learn. How does the person transfer to their offer? Energetically, what are they like? How are they making their offer special so people are interested? How are they closing it? Take advantage of the opportunity to learn!

3-Think about your energy when you transition onstage to your offer. Does it shift? Do you take a deep breath or even sigh? Are you using the language that shows that you are not comfortable with making your offer from the stage?

This is the one place when I coach clients and watch them on stage that I see a transfer and energy over and over. The first two points are critical to shifting. If you don’t feel good about your price point your energy will shift and if you shut down when others are selling to you as an audience member you will your energy will shut down here as well.

If you want a rewarding sales strategy from the stage consider your energy. Where might you need to shift?

Success and having Powerful Relationships

Written by Ann Evanston. Posted in Women Inspire

I firmly believe that my powerful relationship lends it’s hand in my success. In my online course, Vision of your Most Influential Self, I reinforce the purpose and power of making sure you nurture ALL areas of your life for success including relationships. We recently did just that. Saturday was filled with tons of running errands with my spouse. I know that might not sound amazing, but it was with my husband all day we got our grocery shopping done, we did several things related to our garden so that we could spend Sunday at home. We get to talk and support each other when we do it together.

Late Saturday afternoon we sat in our gorgeous garden listening to music and having some wine. We laughed and talked and then we decided to go have sushi for dinner! It was totally unplanned in spirit of the moment. Both of us were in our sweats from running around I didn’t even have makeup on!

The sushi joint we go to we are typically regulars at, we had not been to in a while with the cleanse we were on. It was great to see the owner and her beautiful baby, and Gil our favorite sushi chef did a great job. We broke in the new waitress Rachel because our favorite waitress Angela moved on last year. Rachel can hang! lol

powerful relationships, ann Evanston

While sitting there, we decided to go visit Angela at the place she bar tends at! So from sushi we headed to her bar. Earl was determined that the bar was over off another exit and I kept saying no baby it’s that exit over there behind the Safeway! So we had a little driving adventure before we got there. I wasn’t mad he didn’t listen, we just laughed and talked as we “found it” (exactly where I said it was.

Sure enough we walked in saw her behind the bar! She saw us and gave big hugs. We sat there had a couple cocktails, listened to great old school music and laughed and talked with people at the bar.

Do you remember to just nurture your powerful relationship for success?

Make Your Offer from the Stage: 3 Tips

Written by Ann Evanston. Posted in Speaking Strategy

make your offer from the stageWhen speaking to sell, the question I am most frequently asked is: “How so I actually make my offer from the stage Ann?” I wish the answer was so simple! Actually though, sharing your offer, and when you do it starts WAY before presenting! These three tips will help to make you more comfortable make your offer from the stage.

1: Have your offer written out on paper and in your handout that you share with the audience. I know this may seem old school to bring a handout! When you do this you achieve several things: A) they have a place to take notes b) psychologically they understand you are in business and have an offer c) they take notes home with them d) they take home your offer and contact info then too!
2: Be sure that when you present you share that you are teaching “from your resource”. Service based professional and especially creative entrepreneurs are often challenged by this because you think YOU are the resource. I said “teach FROM the resource”. What do I mean by that? If you’re going to share three tips to building better relationships because you are a relationship coach when talking about it say “these three tips I teach in my coaching program and I’m going to give you some insights into them today.” I often say: “In my mastermind Compel. Speak. Sell. I have 5 Steps to Selling your Program and today I am going to dive into step 2, how to organize your service so it sells with ease.”

3: When sharing your offer it is incredibly important that you are just as energetically committed to what you say as you were in your presentation! Too often there will be a big breath and a change in energy when you go to make that offer. You need to feel good about it when you present it so energetically it feels right for the audience. Practice this!
In addition a bonus tip for you is to make sure that you are using inclusive language versus language that will deter them. Instead of saying “if you are ready” say “I invite you to come talk to me about your interest in the program.” Or “this program is for you if…”

Oh I could go on and on! Well, I do of course in my Mastermind! Start by learning the 5 steps to being a compelling speaker and sells!

Rejuvenation as a Creative Entrepreneur

Written by Ann Evanston. Posted in Mental Mind Shifts

Rejuvenation as a creative entrepreneur is SOOO important! And this creative entrepreneur needed a break! You might have read my blog last week about how burned out and overwhelmed I was feeling. And the one thing I know work is to play hooky! So last week my husband and I took a drive up to Napa. Napa is one of my favorite places and we can easily get there in about 45 minutes.

Actually part of what I love about living in the San Francisco Bay area is how quickly we can be to many creative and cool things to do. For me though once I enter Napa, I feel like I’ve gone back to an old country that I have grown to love and its energy just engulfs me. I find myself taking a big sigh and releasing so much that has pent-up up when we get there.

This time we drove straight to breakfast, and then Chandon Napa. Chandon is a champagne institution in France yet the US sparkling wine is made in Yountville. Originally when you walk to this property it might feel kind of corporate, LOL, but once you get into the tasting room it’s a pleasant escape. They have great bubbles to taste, amazing still wines that we actually love, and an opportunity to just buy a glass and relax. They even have a yummy little snacks and samples if you need a bite while you’re there. And actually in December we had dinner at their three Michelin star restaurant! Wow that was awesome.
We have been members at Chandon for 2.5, almost 3 years (June 19th…I remember because it was a very special vacation for us!). We love the staff, and how they treat us.

creative entrepreneur, chandon napa

At Chandon Napa enjoying bubbles!

Just sitting there with my husband talking about non-work work related items, and enjoying a glass of bubbles completely allowed me to rejuvenate as a creative entrepreneur! I felt refreshed and alive and ready to go. And immediately wrote three blogs the next day! (Love when I can get them scheduled out!)

Now I feel like I can focus again on the next level of things that I KNOW I need to do; I just needed my creative entrepreneur energy back to achieve them. What do you do when the creative entrepreneur in you is burned out to rejuvenate?

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I wanted to tell you how The Influence Factor has help me grow as a person. As I first started reading I was like “oh lord I have to write something.” But as I continued to read I started to respect the exercises in the book. They make you dig deep within yourself and be honest with who you really are. Scary at first but very necessary. On page 42, where Ann shares how to “Own Your Self Worth” was a deep chapter for me. It posed a few questions which I wasn’t sure I was ready to answer: 1. Control do you have it in your life? At the time I could honestly say no I really didn’t. If you ask me now I can say yes in a healthy way at that. 2. Commitment: Are you committed to the things you value and believe in? I thought so but as I continued to soul search I realized I was more committed to everyone else then to myself. That has since changed. 3.Challenge: Are you willing to take risks and try new things? This question here is a work in progress. I am still working on it one day at a time. Thanks Ann, for your book. Everyone should read it! Love, Haneef Jordan,
Haneef Jordan, Touch My Closet
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