ANY business is going to require money upfront to be successful – whether you have a concept and develop it yourself as a brand and a business, or whether you BUY into someone else’s brand. Believing that you can start a business without any money is a bad decision! Interestingly, this is the BIGGEST difference between men and women who start businesses. MEN raise the capital, even if it’s $1,000 to start. Women try to...

In my recent interview the Kerry’s Network of Women I shared what social networking is really about and how to think about it differently as an important strategy for your goals. Strategy is key for any Warrior-Preneur! Listen to The Social Psychology of Networking Online and Why You Should DoIt! Ann Evanston, MA, has been named by About.com as one of the Top Six Marketing Consultants, Feb 2011, and recognized in the Huffington...

Would you believe that many employees would prefer a bad manager who’s consistent over an inconsistent manager? I’ve heard that statement a lot in my years of coaching and training in corporate America. What is interesting is this is the same psychosocial belief of women who stay with abusive men -: at least consistently bad is better than unknowing or inconsistent. Now, I’m not saying that you should be a bad leader....

The first key step to achieving consistency: knowing your own, personal leadership style. For example, do you prefer written communication or verbal interactions? Do you want to be prepared in advance for meetings, or do you think better on your feet? There’s no right or wrong. These preferences are a part of who you are. Once you understand your unique approach, you can better communicate your preferences. Your employees will be...

To achieve your desired results, clarify what you expect from your relationships, your business, your employees, even your personal relationships. As Brian Tracy says in The Psychology of Achievement, you must 1) tell people what to expect, and 2) follow through on those expectations. See many of us make the deadly mistake of assuming that people know! That makes sense, right? If you ask employees to arrive by a certain time each morning,...