In January this year I did this video, it’s important to watch to gather the context of this post.
Do you know that as of August 2010, 2 BILLION videos a day are watched on YouTube alone (not counting any other videos online. Getting over yourself and using video is incredibly important for your goals these days. It develops trust and credibility even faster than your blog can.
In July of this year, after loading videos regularly, but not really paying attention to what I can do with social media and YouTube (yes YouTube is a social media channel, you can comment, like, have favorites, friends and subscribe. You can market to those you are connected with as well), I decided it was time to build a strategy for success. So here is what I did:
1-I purchased this program ($10 a month) a steal! TubeTool Box is a phenomenal time saver
TubeToolBox does target searches for the people I want to connect with for me, all I do is load the phrases, tell it to start and it finds 1000’s of connections for me that are a fit with my target market(it’s running as a write this, 355 my potential people as of this morning). Then, to make it even better, it will auto send the friend invites for you! The program is BRILLIANT because it knows YouTube’s parameters so you don’t get flagged as spam. My friends have increased from 59 to 1630. My subscriptions (which I am not even trying hard yet) are up from 16 to 284!
2-I worked with some amazing friends of mine to develop a “video viewing program”. This program drives people to watch your videos to watch. Let’s face it, more views mean more opportunity. This program invites some of those 2billion views a day to YOUR videos. The result: My views are up in the 1000’s! I have also received 2 paid speaking engagements, a webinar and I am part of the YouTube Partner program which gives me a share of income from Google ads. So far the ads alone is bringing in about $200 a month! There are programs that do it for about $50 a month, but I think we have made ours quite affordable and do-able, (starting at $10 a month) so try it!
YouTube is a speeding train. Be the ENGINE of that train in your industry. Figure out the kinds of videos yuu can do product reviews, stories, fun, inspiration to attract your market to your product or service.
What is my point? YouTube works as a social media sales and marketing tool. But there are programs out there to focus your efforts to make it successful. It’s time to think about your marketing videos. Oh and I hope you will subscribe to my You Tube channel while you are there!
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
Several weeks ago a discussion on one of my pages on facebook, Blogger Monday with Ann Evanston got me thinking. Fear is a feeling but it also creates a physical response, and the physical response can be similar to embarrassment, excitement, chemistry…
Maybe it isn’t fear we feel though? Maybe it’s another trigger that we REALLY need to listen to.
How do you make sure you are not discounting the FLAME as fear?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
Social Media has dramatically changed how we can do business, because it has changed how our customers interact, make decisions and ultimately decide to buy. Not realizing this could hurt you not help you. I once heard Tim Ferris of The Four Hour Work Week speak and he said if you are not interacting online you just have no clue what’s being said about you or your business.
How many of you believe you run or work for a company that’s doing a pretty darn good job?
How many of you realize that ALL companies big and small make mistakes?
How many of you realize that sometimes a customer needs help?
Here is the thing though: Now more than ever customers are making their decisions ONLINE.
If you are not managing your business online, you are loosing opportunity. Just like these two companies did. Don’t be that company. What will you do differently to engage your customers online?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
I recently wrote a blog about Purpose, Passion and Voice that raised an interesting question. This video will explain further:
Have many passions, live life passionately, but build a career, a business around a focused passion or an umbrella that will encompass those passions. Also, remember my earlier post about FOCUS. Once you take one passion, monetize it, and develop it to make money with little effort on your part, absolutely add the next passion to do the same!
Lastly, remember that some passions are just meant to be personal. Sometimes it’s just that you LOVE living life- I do! See, I love to exercise. I’ve even had people tell me I’d make a GREAT trainer (well I am a coach right?!), but working out is something I do for me.
How do you separate your personal and professional passions? Are you loving life and creating passion in your business? Are you creating a brand that allows you to bring different passions to life under the brand?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
