I love that there are tons of great resources and content out there. Often, when we are trying to achieve a goal all the resources we can get overwhelmed and not to anything. If, like in the video you want certain results (muscles, organization, increased sales, etc) a system is critical. To me, a true expert can demonstrate to you a system, or approach to get the desired result. Anyone can share “what’s out there”. Experts weed through what’s out there and help you get results.
If you consider yourself an expert ask yourself:
1-how do I show potential customers that I have a process, a system to help them?
2-if my system is one that I use more “mentally” (i.e. as a designer has a system for choosing colors with a client) how will my clients understand its benefits?
3-Do I have internal systems in my company that increase revenue, follow up with customers and demonstrate value?
To me, if you really want to stand out, create systems. Systems allow your customers to see results, to trust you, to come back and want more! My Social Networking Coaching Club is a system, my speaking engagements are internally systematized, my revenue growth is as well.
Where might you need to create a system?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
If you haven’t noticed, Facebook is up to some BIG changes (please note: you can click on the picture for a larger view)! You can opt in now, but March 1st EVERYONE will have to convert their biz page over! Here is a video to help.
They also made an interesting change to your HOME page (for your profile) and your NEWS FEED. You might have noticed that your feed seems to have WAY fewer posts to it? Well, what Facebook did is remove form your stream people you never interact with. As a business person who teaches ENGAGEMENT – that says a TON. If you are not engaging with them, befriending them might not have been the right choice. You can get them back into your stream though.
Go to your home page:
click on most recent
click on edit options
in the drop down menu change the option and save.
See, some people think if you watch a training video once you will be good, but technology changes all the time! I love supporting my clients with updates, but bigger than these things, strategy updates that make the changes work to your businesses advantage!
How do you use your new Facebook business page to create more visibility for your business?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
Many of you know I attended Tory Johnson’s Spark and Hustle conference in Los Angeles( in cities all over America in 2011). This last week has been a flurry of positive energy, ideas, creativity, opportunity and growth. Ok I did more than attend, I spoke, but I am not one of those speakers to roll in an hour before my presentation and leave as soon as it’s over! (Yes, I posted my presentation on YouTube in 3 parts, thank you Laurie Hurley for recording!) I hang out, network and participate. I learn. Even with my success, I take advantage of EVERY opportunity to LEARN. Then I evaluate what I need to do to make it happen.
There were some huge TAKE A WAYS even for me:
1-I share my personality, but not enough of my story. See, our stories matter, not for pity, for relate-ability.
2-I do not BRAG enough about what I have achieved. Tory herself stood on stage and said we as women need to get over this and shout our success from the mountain top! See, our successes are what often get us the press, the “foot in the door” to the places that help us get to the next level. Being proud of that success is critical. And we can share it in a loving way! HEY, by the WAY, I spoke on Tory Johnson’s, of Good Morning America, Women for Hire, and Spark and Hustles stage! 🙂
3-Like minded people REALLY matter. We need to surround ourselves with people that will push us to the next level! People who will not let us feel sorry for ourselves. People who will remind us we CAN do anything we set our minds to.
These are 3 CRITICAL pieces that we often forget about as business people. Many of you probably need to think about them as well.
Tory closed the 3 days and told EVERY person in the room to get their Twitter, LinkedIn and Facebook Business page accounts up this week (boy, did I love hearing that. Make sure you check out my YouTube channel as to WHY you need them) See, later in the week she will send an email to the participants asking for them, and she will share and ask that we support each other by liking, connecting and following back! AWESOMENESS!
Then I thought wow- why are WE not doing that? You are each amazing people, and we could support each other’s goals by liking our business pages, connecting on Facebook, and following each other on Twitter.
So here is the challenge – Become a WarriorPreneur! See, my subscription for my ebooks etc. is – over there on the right? Join. When you do you will receive an email that will share with you how I am supporting your FACEBOOK PAGE and YOU (your Twitter account) on Twitter. I ask that you stay a WarriorPreneur in exchange for what I will do for you.
I am about giving to and BUILDING community – let’s see if we can build it bigger in 2011.
Are you in for this challenge? Let’s find out how many incredible people we can support this way- I’m in! Are you? If you are already participating, what do you think?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
January is always so amazing isn’t it? New, fresh, creative, starting over – full of all that EXCITING energy- well, guess what? It’s OVER! Here is my VLOG about January!
See, I don’t CARE what NEW exciting energy and ideas you had in January- you have to put in the work to get the results you desire. Here are my three tips:
1-Pick what it is you are REALLY committed to achieving that you generated in January, let go of the rest.
2-Commit 1 HOUR a day, put it in your calendar to work on JUST that thing. This may be classes, reading, development, editing, meditation, journaling- it can be many things depending on the goal. ONE solid hour a day.
3-Set a drop dead date to achieve it. Evaluate your progress, get feedback from people who SUPPORT your achieving the goal.
See, it’s easy right about now just just fall back into old habits. You won’t achieve the “next level” without the discipline for your desired results. Next levels are good things for all of us – just ask Shamu the whale…then keep raising that bar!
What ONE thing are you going to CONVERT to success?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
As Facebook continues to make changes, branding what you do with who you are has become more and more difficult, from your profile. It used to be easy from your profile to post links to your blog, twitter etc, that were easily accessible (on the left column) as well as your tagline or pull statement (what I teach my clients on the Social Networking Coaching Club, attraction marketing). Now those have been buried on the info tab. You cannot even post your page(s) as favorites any longer and the link to your business at the top is their “community page” not what you want people liking! These changes definitely require that you are more “Guerrilla” in your approach. You have to be careful not to be overly pushy because you turn off friends and family. Here are 5 suggestions I suggest right now (strategies change as technologies change) to utilize on your profile on Facebook to support your business:
1. Have a business page and market from there. It only makes sense, first as it is fully index-able to search engines.
2. Share your business page(s) as links once a week and ask friends if they will “LIKE” your page. Do this in a creative way that captures their attention.
3. Grow to the “5000” more aggressively. Tell people why you want to friend them, as your info page isn’t clear anymore. You can always unfriend dead relationships later. This is important because some people are not as familiar with pages as you would think.
4. Create LISTS of those friends to “categorize the relationship”. Then you can post info from your wall just to them.
5. Be an amazing relationship builder and go-giver. Post on friends’ status updates, comment on their links. Get to know them. The more you do the more likely they will with you.
6. Offer attention grabbing, interesting education based tips and tools that align with your brand. Tease friends to come over and join the discussion.
7. Don’t post on your profile what you post on your page.
8. Share your blog on your page and ask friends to please come over and leave a comment on it.
9. Lastly, use Hyper Alerts to “notify” you of updates on your page so you can be responsive.
Are you using a technique that helps drive more “likers” to your business page that is Guerrilla and FREE?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
