Often I meet people who have started a new business, or even bought into an MLM, or multi-level marketing brand, who think that the product is the brand. Not true. You are the brand.
Why would I choose you over others who do the same thing you do? Because you have a brand, – a very unique personality that “attracts” me to you.
Here are three simple actions you can take to help you define your brand:
#1
Take five minutes and write down as many one-word answers as possible that answer this question: Who am I?
Once you have completed this list, go back through it and cross off every word that defines a role – such as wife, mother, friend, teacher. The words that are left – most might be adjectives – are who you are and represent the cornerstone of your brand.
#2
Now write two sentences using your favorite adjectives to describe what you do.
For example, here are some words that I use to describe who I am:
Influential, Strategic, Successful
My resulting sentences:
Being influential and understanding strategies of influence have catapulted my business to the next level. I simplify these strategies of influence and buy-in so that women business owners who work with me can increase interest and generate more business than ever before.
#3
Think about how you use those powerful words in your tag, your web site, and more! This is who you are, not what you do!
Remember: branding is not advertising and it’s not marketing or PR. First you create your brand, and then you raise awareness of it.
Did you know? Ann does an advanced activity to this in her Networking and Sales bootcamp to improve your visibility and success! The At Home Study Kit coming soon!
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