Understanding levels of marketing and building a strategy for marketing are critical for your success as an entrepreneur. Marketing plans will have costs and profits, and each type of marketing has different levels of return on Investment(ROI). As owner of Zena Enterprises, we teach entrepreneurs about marketing. I frequently find myself saying to business owners, “You started your business because you have a passion for it, which...

I am a speaker at heart, always wanted to speak in front of groups of people.  I never really thought I would become a writer.  Somehow, when I try to write, the words don’t flow like when I speak!  Then, a publisher found me on LinkedIn.  Honored and overwhelmed I agreed to write one chapter in a compilation book with a group of amazing people like Mark Victor Hansen. Now  I am published: “The Power of Leadership:...