Improve Public Speaking as a Marketing Strategy! 4 Keys to Improve Public Speaking

Let’s face it.  Dynamic, entertaining speakers that know their stuff are not always easy to find, but they are always in demand.  Packaging what you do into a presentation is a competitive business strategy. Why?

1. It Establishes you as an expert in your field
2. It gives you exposure to larger groups of potential customers
3. You become a name that is remembered in the industry.

Spend some time thinking about who your target audience is and research where they meet. Many associations have presentations at those regular meetings- it’s a great opportunity.

Deciding to speak is one thing. Being prepared, dynamic and interesting is another!  It’s important that when you decide to present to a group that you’re able to do so in a way that helps your business not hurt it!

Therefore, keep these important keys in mind:

1. Build three presentations for 20, 40 and 60 minutes.  Make sure it is content rich without giving away everything you offer.  Ensure it is entertaining.  Build logic as well as emotional connections.  And make sure it engages the audience!
2. Be practiced but not scripted. Extemporaneous speakers are the best!
3. Video record and watch your dry runs.  Remember, its one thing to say “I’m comfortable talking in front of a group” and actually demonstrate dynamic speaking ability.
4. Lastly, make sure you get access to who saw you present so you can follow up!

If you feel you need more practice join Toastmasters! It is a great way to improve your skills and get quality feedback.  Presenting is another

powerful marketing strategy once you polish the skill set!

 

Ann Evanston, MA, has been named by About.com as one of the Top Six Marketing Consultants, Feb 2011, and recognized in the Huffington Post for her unique approach in using Facebook to increase profits though giving. In October 2008 Ann created the Social Networking Coaching Club, a forum where you get personalized support to learn how to “discover your REAL edge” and make more online in less time with integrity.

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