Let’s face it.  Dynamic, entertaining speakers that know their stuff are not always easy to find, but they are always in demand.  Packaging what you do into a presentation is a competitive business strategy. Why?

1. It establishes you as an expert in your field
2. It gives you exposure to larger groups of potential customers
3. You become a name that is remembered in the industry.

Spend some time thinking about who your target audience is and research where they meet. Many associations have presentations at those regular meetings- it’s a great opportunity.

Deciding to speak is one thing. Being prepared, dynamic and interesting is another!  It’s important that when you decide to present to a group that you’re able to do so in a way that helps your business not hurt it!

Therefore, keep these important keys in mind:

1. Build three presentations for 20, 40 and 60 minutes.  Make sure it is content rich without giving away everything you offer.  Ensure it is entertaining.  Build logic as well as emotional connections.  And make sure it engages the audience!
2. Be practiced but not scripted. Extemporaneous speakers are the best!
3. Video record and watch your dry runs.  Remember, its one thing to say “I’m comfortable talking in front of a group” and actually demonstrate dynamic speaking ability.
4. Lastly, make sure you get access to who saw you present so you can follow up!

If you feel you need more practice join Toastmasters! It is a great way to improve your skills and get quality feedback.  Presenting is another

powerful marketing strategy once you polish the skill set!

Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”