I have been pondering the phrase “heart centered entrepreneur” lately. It strikes me as odd. ok, wait, here me out! First of all, I don’t know many entrepreneurs that aren’t heart centered. It takes heart to do it alone. It takes heart to build it. It takes heart to want to be successful. It takes heart to keep going when everyone around you says you should get a “day job”.

For me, being an entrepreneur is heart centered.
Second, I have noticed that many of the people calling themselves this, or saying they work with “heart centered entrepreneurs” use fear as their marketing tactic. Fear to get you to buy. Fear to get you to sign up. Fear to get you to optin.
Ponder this. Do we need to use fear if we are heart centered?

Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”