I frequently hold “Tweetchat live” where I pick a topic and people can come into the chat room and ask questions and learn. This week we planned a great Facebook chat, and technology got in our way (I couldn’t tweet as myself, boy was I having an identity crises!) So we moved the live Q&A over to my Facebook biz page. I summarized the conversation for you. I think there are some great tips here!
Laurie Schwarz Hurley– I see to the left on this page all the links for YT, Blog, Reviews, Web Address – how does one add those to a business page? Warrior-Preneur: edit page, apps, there is all kinds of good stuff there and they are SAFE to use!
Rita Brennan FreayHow many times a day do you recommend posting to your Biz page? All call to action or mixture? Robbie Schlosser 3 EBM’s/day means 10 posts/day, right? Yvonne Elm Hall Is there a specific day time that is better for those three posts, and do you post them all at once or better to spread them out? Warrior-Preneur: 3 times a day for EBM, blogs, press events are extras. I believe in a global economy-do you? If so, if true then no post anytime. Fri-Say-Sun are DEAD on FB. 40% fewer people log in on the weekends. Robbie, hopefully on face book you are getting enough comments and likes to engage people on your page. That’s the trick over here right?
I love Stephen Covey. I think the Seven Habits of Highly Effective People is one of the most powerful works out there. And I meet MANY people who have read it, but do not LIVE the habits. Too often when I share what I am up to, people ask, “How do you get it all done, Ann? And have time for fun?” This lesson, which I LIVE and truly learned from the Covey’s book, explains it:
What are you focusing on that you do not have control of? How will you let it go and grow your circle of control? How will you increase the power that comes from that focus?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
Many small business owners (heck, large businesses blow this too) forget how powerful Education Based Marketing is to sales success. I learned about education based marketing as a speaker over 10 years ago and have implemented this strategy with all my clients. Many people say: “that’s great, but when do we get to the selling part?” That’s just it: with education based marketing you are selling, without being slimy.
I did a little video offering some tips that are not in the written post:
Here are some additional tips so your education based marketing is not “vanilla”:
1-make the tip, the blog post, the point valuable ALL on its own. If the reader/watcher can say, “thank you, that was really helpful,” then you have created a great education based tip.
2-share tips and insights that relate to what you DO or sell in your business, but also around what you do or sell. For example, you might sell soap but offer education based marketing about why certain kinds of soap are good for children, spa days, essential oils in your home, cold weather tips, etc.
3-speak to your target market when you write your tips. If your market is work form home moms, they have a unique voice different than 40 + woman with no children. When you speak in their voice, they know you understand them.
4-let education based marketing stand alone, without a sales “pitch”. If you have clearly branded what you do and offer, the education will lead to the sale!
What is an education based marketing tip you can offer in your business? (warning don’t sell me-I’ll call you out!)
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
One thing I have learned in 14 years in business is that in order to stay viable, to increase revenue and to be on top in my industry, we must continue to evolve our products and services. Too many companies fail because they keep doing what they have always done. Too many small businesses never thrive because they don’t evolve their products and services. This week I had the chance to sit down with one of my mentors and friends, Audrey Hagen. Great friends and mentors have this ability to listen to you and bring out the best:
Many things have been “sitting” in my business for me to grow one more level and this week they are now in motion. I have been slowly moving, and thanks to Audrey, they are on fire!
Do you have this friend in your life? This mentor?
What are you doing to develop the NEXT level on your business? How are you developing and growing?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
I get press, I get tons of press. ALL through social media. 100% unsolicited. Press finds me. Each time a blog is written about me, each time I am asked to be interviewed in a podcast, or share on a teleseminar- press happens.
I gave up on HARO (Help a Reporter Out) well over two years ago. Don’t get me wrong, it’s a phenomenal resource. Honestly the 3 digests a day overwhelmed me. The time pressure of WHEN the reporter needed the information by stressed me out even more. Then the detailed approach to GET the press made me freak out and run!
Press is a critical strategy for building your credibility and authority in your field. And press can be used shamelessly, in so many ways to continue to help you grow.
Want more press? Want have opportunities come to you EVERY month? Here are the simplified steps I teach my clients:
1-be more education based in what you share online and LESS sales-y;
2-be more engaging, with others AND in your personality;
3-be open to WHO you connect with (that’s networking 101);
4-make sure you (not just your company) are search-able; people who might want to give you that press need to make sure you are REAL (in your field and industry);
5-have opinions, opinions make for great press;
6-keep your press (links to articles, downloads etc) and share it often. Those in the field see the exposure you give content and want you;
7-share it with your list-let them know where you are being interviewed, traffic is a good thing for everyone involved.
Press is just ONE of the several goals that can be achieved in your social media marketing strategy. When you combine a smart strategy it can ultimately build a marketing team that you don’t pay big bucks for. And honestly, I don’t miss the stress of HARO at all!
Are you developing your online marketing team?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
I frequently hold “Tweetchat live” where I pick a topic and people can come into the chat room and ask questions and learn. This week we planned a great Facebook chat, and technology got in our way (I couldn’t tweet as myself, boy was I having an identity crises!) So we moved the live Q&A over to my Facebook biz page. I summarized the conversation for you. I think there are some great tips here!
