So what does your culinary point of view got to do with brand messaging? EVERYTHING! I was watching the Food Network show The Next Food Network Star (yes I love reality TV, I will admit it, I especially like the the shows about getting your business out there! I was inspired to post this Vlog. MANY of my clients struggle with the very question that does not allow these chefs/cooks to have their DREAM of being a Food Network Host! What is your “culinary point of view?”
Challenge yourself to define a clear focused target market- it will improve your blog, it will gather your focus on social media, it will define your expertise! Don’t be generic! Don’t loose your show!
Some of you have a target market that just isn’t sexy-time to really think about who you want to serve. Ask yourself:
1-What am I truly passionate about?
2-What types of people do I love communicating with?
3-Who are my favorite customers right now?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
I had been chewing on this moment and how to create a Vlog for you and my radio show interview with Bill Browning truly inspired it. This particular morning I was mesmerized by these two boys!
How do you play?
What have you done to create silly in your life?
Where does play come into what you do?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
Today’s’ Warrior-Preneur question is inspired by my sistah Donna L. Johnson. Thanks Donna for the inspiration! Can you do a good job and be a consistently poor communicator as a entrepreneur?
Lee Lonitz Good question. I think ‘poor communicator’ is relative because many businesses and clients all communicate at different levels and rates. For me, as a fast-moving business my clients definitely want a rapid and direct line to communicate with me. For others, it may not take as much communication (e.g. an occasional update) to create an effective result and do a ‘good job.’ I’d be curious to see what the other Warrior-Preneurs think.
Haley Higginbotham Montgomery Sometimes your effectiveness as a communicator factors into whether or not people BELIEVE you can do a good job. If you don’t present yourself well with communication tools using the basics like correct spelling, good grammar, well-formed thoughts, etc, then it can hinder confidence in your other abilities.
Irene Turner Depends on your job…if you are a paper pusher or computer software geek and communication is not key for your work, yes…but most positions as an entrepreneur you must either promote your business, deal with a client or some act that at some point requires communication…so overall, I’d say no!
Rocky Maddex As an entrepreneur you can be a bad communicator. If you want to be successful though, communication skills are a Key to Success! It’s a skill like any other though and can be learned and improved upon. This does not mean you have to master all forms of communication though, and if you’ve read or listened to Crush It by Gary Vaynerchuck you’ll know what I”m talking about.
Chris Wagner I struggle with this all the time. I get very tongue tied and flustered. I definitely think that good communication skills will propel you to higher levels. It’s all about confidence.
Andrea Nelson Mueller I think you can succeed as a bad communicator if you KNOW that is a weakness for you. You can work your strengths and do a little more to make up for your lack of skills in verbal communication or writing. You can delegate and hire out to a certain degree, too, but you have to know which … See More areas should be delegated. And, overall, if your heart is good that will come through even if you’re not a smooth talker though as Haley said, building belief in you/your business depends largely on how you communicate.
Now you KNOW I have an opinion! Check out the video:
So what do you think? Can you do a good job and be a poor communicator?
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
Some may wonder why I take the time once a week to select someone and promote their business on my blog. It’s actually very simple, I believe that without each of these people (and many others) I would not have the success I do. I believe they are amazing, hard working, GIVING people. I believe that when you recognize others, gifts return in your life.
This week I have selected someone dear to my heart. Andy is an amazing go-giver. We first met on Twitter and have gorwn in great respect for each other. Andy is worth gettign to know and haivng in your camp!
Say hi, find what you have in common, and connect! Thanks Andy, simply for who you are!
1- one thing that makes you – not your biz unique – My sense of humour…I like to keep conversations light and make people laugh. It helps me bring out the best in them.
2 – who are your power partners (not clients) – My power partners are those within my “creative brain-trust”. People who provide of course support to the mechanics of the services I provide such as audio, video and online production/distribution but also those who provide creative support for planning, communication, marketing, operations…they include people such as Tina Gladstone of Tina Gladstone Productions, Maria Kelenc of Creativepost Inc., Chris George of CG&A Communications and a list of friends and family too numerous to mention in one sentence. 3- links to your blog and biz website if different – Blog: http://donovangroup.blogspot.com – Web: www.donovangroup.ca
4- your favorite thing about running your own biz – Being THE decision maker when it comes to projects, suppliers and corporate direction. With this comes the ability to say to a client re: solution – “if it’s possible let me find a way to make it happen for you.”
5- what you do – I provide strategic advice or project coordination when it comes to video, audio or online production/distribution for a client’s communication program. In addition, since multimedia lends itself nicely into special events I also provide coordination services for client events – whether an annual general meeting or awards gala and everything in between. 6- who would you most like to meet ( type of person) that would help you get to the next level – Someone who “gets” the entrepreneurial spirit…who understands the highs/lows, the challenges and rewards and someone who also lives the passion of their chosen field/craft.
Ann M. Evanston is a “Chief Breakthrough Officer” teaching other Business Warriors how to slow down, and find the most unique part of their business that makes them stand out among the crowd. She has been named one of the top marketing consultants by About.com, is a guest blogger for Showcasing Women and takes pride in moving you from “blah, blah, blah” to “BOOM, BOOM. BOOM!”
