I am known for telling my clients “Don’t be vanilla” as they build their brand message and influential voice. I frequently see it when people blog. Suddenly, they become scientific, bland, and almost robotic in the writing. There is no personality, no polarity, and no opinion strong enough to matter. When I tell people that their blog can get them business, as well as PRESS, this is a key factor.
Last week I opened my email to find this: Pete Thomas, the Season 2 At-Home winner of NBC’s The Biggest Loser. His book will come out in September, published by Penguin/Avery. Pete would like include a lengthy quote from a blog you wrote about accountability. Would you agree to let Pete use this quote (of course you would be cited) in his forthcoming book? You would have to sign something that says you give him the right to use it in any format, overseas volumes all that stuff.
I have given Pete permission of course! I love that he didn’t just pick a sentence; he chose to quote three paragraphs about what a coach’s responsibility is in coaching.
Congratulation isn’t the point. The point is what and how you write when you blog.
- Are you opinionated?
- Do you think bigger than “what you sell”?
- Do you write from a perspective that ignites people?
- Are you strong mined enough that you know someone might not like the post?
- Do you create polarity?
- Do you keyword manage your blog and share it repeatedly?
- Do you blog at least once a week?
If you answered YES to all these questions, then these opportunities WILL present themselves. If you answered no, maybe your brand message is just too safe. Vanilla.
[author] [author_image timthumb='on']http://www.warrior-preneur.com/wp-content/uploads/2012/02/20639_1304654341293_1650354_n.jpg[/author_image] [author_info]Looking for a way to build your brand message and create results for your business? Ann’s Platinum Mastermind is a powerful way to make sure these questions and more are a resounding YES![/author_info] [/author]