Building a Brand Message that Drives Results

Written by Ann Evanston. Posted in Business Strategy

Are you accountable?

I am known for telling my clients “Don’t be vanilla” as they build their brand message and influential voice. I frequently see it when people blog. Suddenly, they become scientific, bland, and almost robotic in the writing. There is no personality, no polarity, and no opinion strong enough to matter. When I tell people that their blog can get them business, as well as PRESS, this is a key factor.
Last week I opened my email to find this: Pete Thomas, the Season 2 At-Home winner of NBC’s The Biggest Loser. His book will come out in September, published by Penguin/Avery. Pete would like include a lengthy quote from a blog you wrote about accountability.  Would you agree to let Pete use this quote (of course you would be cited) in his forthcoming book? You would have to sign something that says you give him the right to use it in any format, overseas volumes all that stuff.
I have given Pete permission of course! I love that he didn’t just pick a sentence; he chose to quote three paragraphs about what a coach’s responsibility is in coaching.

Congratulation isn’t the point. The point is what and how you write when you blog.

  • Are you opinionated?
  • Do you think bigger than “what you sell”?
  • Do you write from a perspective that ignites people?
  • Are you strong mined enough that you know someone might not like the post?
  • Do you create polarity?
  • Do you keyword manage your blog and share it repeatedly?
  • Do you blog at least once a week?

If you answered YES to all these questions, then these opportunities WILL present themselves. If you answered no, maybe your brand message is just too safe. Vanilla.

[author] [author_image timthumb='on']http://www.warrior-preneur.com/wp-content/uploads/2012/02/20639_1304654341293_1650354_n.jpg[/author_image] [author_info]Looking for a way to build your brand message and create results for your business? Ann’s Platinum Mastermind is a powerful way to make sure these questions and more are a resounding YES![/author_info] [/author]

Ideas Don’t Create a Successful Business

Written by Ann Evanston. Posted in Business Strategy

It is interesting how many entrepreneurs have a “million” ideas.

Millions, of IDEAS.

 

Not dollars. It takes converting the idea into something that can be bought, something that people see value in that creates the success. The idea, without implementation, is just an idea.

 

[author] [author_image timthumb='on']http://www.warrior-preneur.com/wp-content/uploads/2012/02/20639_1304654341293_1650354_n.jpg[/author_image] [author_info]Ann M. Evanston, Ma has been a small business owner since 1997. She specializes in taking entrepreneurs to implementation, and financial success with their unique edge. Her mastermind groups are powerful, and action based, so the work gets done, not just talked aboot![/author_info] [/author]

Business Development for Entrepreneurs: Get a Board of Advisors

Written by Ann Evanston. Posted in Business Strategy

This actually saved by business in 2007-2008. Without advisers, I would not have developed a new marketing strategy (know known as The SNCC Way) and saved myself financially! In this video I share who and why I picked who I did:

Be care of thinking a group of “friends” with opinions are a BOA! (that’s another blog!)

Take time and find these people, who should they be for you?

 

[box type="warning"] Struggling to find the BOA? Still want a group to give input and cheer you on? Join our monthly mastermind calls, for less than $10 I will sit on your BOA and the group will give you feedback and support! Sounds too good to be true? Why not try it? We will even send you some recordings of the previous calls to listen too! Sign up today![/box]

Growing your Business: Doing the things that make it run

Written by Ann Evanston. Posted in Business Strategy

Are you creating a hobby or a business?

The hardest part of running your own business is doing the things that make it run like a well oiled machine. Yesterday, I spent time working on those things for my business. Trust me, I don’t enjoy it any more then you do! Reality is our business needs these systems and processes in order to achieve a higher level of success. I’m not talking to hobbyists that really don’t want to generate a higher level of revenue in their business. I’m talking to true entrepreneurs, small business owners who understand that to achieve more revenue systems and processes are necessary.

What system or process have you ignored in your business that it’s time to stop neglecting? Is it related to finances? Maybe organization? Or is it your marketing system? Maybe it’s your networking and follow up system? Is it your content creation and management system?

The creativity of the business is the fun part. Implementing the systems that make your business run so you can be more creative are critical.

What’s interesting, is when I neglect my systems my business revenue suffers. You can have all the fun you want in the world but guess what? It is more fun when you do what you love and you have the systems that help to make you the money you deserve.

So yesterday, I spent several hours working on my newsletter system and my marketing system. I spent the time on details that needed to be taken care of, so my business runs like a well oiled machine. Was it fun? No. Rewarding? Yes, because I KNOW the results.

[box type="bio"] Need to put your marketing system in place and know you need ACCOUNTABILITY to get it done? Want the mind of a TOP Marketing consultant to support and give feedback? My Platinum Mastermind might be the program for you![/box]

[author] [author_image timthumb='on']http://www.warrior-preneur.com/wp-content/uploads/2012/02/20639_1304654341293_1650354_n.jpg[/author_image] [author_info]Ann Evanston has been a successful small business owner since 1997. She has stayed thriving through crazy changes in the world and business. She is a speaker, consultant and coach.[/author_info] [/author]

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“Ann Evanston, you are awesome! Great presentation with positive tools and tips for success. Thank you for speaking at the East Bay Women’s Network!”Gloria Brown, Winning Strategies
60 days into working with Ann on blogging and videos to market my business BIGGER and so far I have managed to snag my first private label account and my first wholesale account, plus my web orders are up by about 200% :) Ann you rock baby!Can’t wait to see what the next few months of your coaching programs brings!Deb Shivers - Plott Hollow Farm
I wanted to tell you how The Influence Factor has help me grow as a person. As I first started reading I was like “oh lord I have to write something.” But as I continued to read I started to respect the exercises in the book. They make you dig deep within yourself and be honest with who you really are. Scary at first but very necessary. On page 42, where Ann shares how to “Own Your Self Worth” was a deep chapter for me. It posed a few questions which I wasn’t sure I was ready to answer: 1. Cont…Haneef Jordan, Touch My Closet
Wow! I thought I played a big game. Then Ann showed up, back in my life, and showed me where I was hiding, and where I could play an even BIGGER game. What I appreciate most about working with her is her ability to see me and my vision without limits, and how she mirrors that vision back to me with such passion and concern for MY success. Then she shows me how it can work, and gives me specific assignments so I can achieve it . . . Well, I appreciate all that, AND the playfulness, laughter, tear…Cyndee Paulson-Heer--The Enchanted Woman
By grace, I was blessed to meet and hear Ann speak at a networking event. Immediately, I was drawn to her energy, or should I say her, “Influence Factor”. Ann has a powerful presence, and a unique technique for bringing anyone out of the dark into the light. I purchased her book, and from the time I opened it and began reading, I couldn’t put it down, I finished it in one sitting. She has so many answers, not fluff, real answers to common problems faced when we try to answer those questions we a…Lisa Jones, Real Estate Agent
Ann, Loved your 30 day challenge….. your wisdom has sent me to an all new level. My imagination is working as it did in my younger days due to your suggestions and your wonderful teaching skills. I love that my conversations with others are healthier than they have ever been due to knowing more of who I am. I am having a blast with all the new creative writings and your encouragement. Thanks to your suggestions through your Mastery Marketing Program, I have already met people wanting to learn mo…Donna Bickis
As a result of the 30 Days to Content Creation Challenge, what I discovered is that passion, when guided with discipline, can really produce creative results. I struggled a bit with what I was writing each day and how/when, but the brain has been trained to write. Many thanks and gratitude to you Ann and my blog launches in just a few weeks!Kathi Joy
I’ve implemented 2 – 3 things I’ve learned from you so far :-) . An About page, including my picture in the About page, and an “Opt In” feature. My first newsletter will be distributed this week. Love the “Bad-Assery” recordings!Bee Marie, Love Made Treasures
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